Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase th

The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on so

How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing g

Drawing on 20 years of experience in the U.S. and the Third World, Manoff presents ways in which modern marketing methods can be applied to problems of public h

The last ten years have seen tremendous advances in the theory and practice base of social marketing globally. Social Marketing and Public Health: Theory and Pr