Silent Selling

Download or read book Silent Selling written by Judith A. Bell and published by Bloomsbury Publishing USA. This book was released on 2022-01-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--