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Selling high-end luxury creations requires a different set of skills than does traditional selling. Clients have high expectations for the service they receive
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Srun shows how the psychology of luxury brands truly plays into high value customer motivations and unlocks the potential to understand their decision processes
The Luxury Strategy
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The Affluent Consumer
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By any measure, the affluent sector is growing exponentially, and is far more diverse (in terms of ethnicity, education, location, and professional background)