Roadmapping Field Study Update 2023. How are roadmaps applied in the real world?

Download or read book Roadmapping Field Study Update 2023. How are roadmaps applied in the real world? written by Sven Schimpf and published by Fraunhofer Group for Innovation Research. This book was released on 2023-05-10 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roadmapping as a method for integrated strategic planning of products, technologies, processes, services, or business models is in the focus of the Roadmapping Field Study. Since the contents and areas of application of roadmaps vary greatly in practice, we set ourselves the goal for the Roadmapping Field Study of finding out how roadmapping is used in the real world. The study was first conducted in 2015. The current study is an online survey with 190 participants. We asked for the organizational areas of application and the content, the organizational integration, the use of information sources, methods, and tools as well as for the challenges and best practices. In addition to the results, differences to the 2015 study as well as correlations are discussed. The results include, for example, that roadmaps are predominantly used for products in strategic planning and rather rarely for production planning.