The Psychology of Risk
| Author | : Glynis M. Breakwell |
| Publisher | : Cambridge University Press |
| Total Pages | : 383 |
| Release | : 2014-09-18 |
| ISBN-10 | : 9781107017016 |
| ISBN-13 | : 1107017017 |
| Rating | : 4/5 (017 Downloads) |
Book Synopsis The Psychology of Risk by : Glynis M. Breakwell
Download or read book The Psychology of Risk written by Glynis M. Breakwell and published by Cambridge University Press. This book was released on 2014-09-18 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition explores the psychology of risk, examining how individuals think, feel and act. The questions addressed include: why do companies fail to protect against obvious hazards? What biases in risk estimation are common? How should we communicate levels of risk effectively? How should we reduce risky behaviour?