Rethinking Innovation and Design for Emerging Markets

Download or read book Rethinking Innovation and Design for Emerging Markets written by Christophe Midler and published by CRC Press. This book was released on 2017-05-18 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.