Research in Media Promotion

Research in Media Promotion
Author :
Publisher : Routledge
Total Pages : 379
Release :
ISBN-10 : 9781135665371
ISBN-13 : 1135665370
Rating : 4/5 (370 Downloads)
DOWNLOAD EBOOK
Book Synopsis Research in Media Promotion by : Susan Tyler Eastman

Download or read book Research in Media Promotion written by Susan Tyler Eastman and published by Routledge. This book was released on 2000-08 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.


Research in Media Promotion Related Books

Handbook of Research on Integrating Social Media into Strategic Marketing
Language: en
Pages: 462

Handbook of Research on Integrating Social Media into Strategic Marketing

Authors: Hajli, Nick
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

DOWNLOAD EBOOK

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeh
Research in Media Promotion
Language: en
Pages: 379

Research in Media Promotion

Authors: Susan Tyler Eastman
Categories: Business & Economics
Type: BOOK - Published: 2000-08 - Publisher: Routledge

DOWNLOAD EBOOK

This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotio
Digital and Social Media Marketing
Language: en
Pages: 337

Digital and Social Media Marketing

Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 572

Handbook of Research on New Media Applications in Public Relations and Advertising

Authors: Esiyok, Elif
Categories: Business & Economics
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global

DOWNLOAD EBOOK

As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
Research Perspectives on Social Media Influencers and Brand Communication
Language: en
Pages: 209

Research Perspectives on Social Media Influencers and Brand Communication

Authors: Brandi Watkins
Categories: Social Science
Type: BOOK - Published: 2020-11-12 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i