Research Handbook of Innovation and Creativity for Marketing Management

Research Handbook of Innovation and Creativity for Marketing Management
Author :
Publisher : Edward Elgar Publishing
Total Pages : 264
Release :
ISBN-10 : 9780857937957
ISBN-13 : 0857937952
Rating : 4/5 (952 Downloads)
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Book Synopsis Research Handbook of Innovation and Creativity for Marketing Management by : Eric Shiu

Download or read book Research Handbook of Innovation and Creativity for Marketing Management written by Eric Shiu and published by Edward Elgar Publishing. This book was released on 2017-04-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.


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