Relationship Marketing in Professional Services
| Author | : Aino Halinen |
| Publisher | : Routledge |
| Total Pages | : 400 |
| Release | : 2012-11-12 |
| ISBN-10 | : 9781134758135 |
| ISBN-13 | : 1134758138 |
| Rating | : 4/5 (138 Downloads) |
Book Synopsis Relationship Marketing in Professional Services by : Aino Halinen
Download or read book Relationship Marketing in Professional Services written by Aino Halinen and published by Routledge. This book was released on 2012-11-12 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.