The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence

In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the imp

The study of media processes and effects is one of the most central to the discipline of communication and encompasses a vast array of theoretical perspectives,

Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered