The discovery of market needs and the manufacture of a product to meet those needs are integral parts of the same process. Since most textbooks on new product d

Product Concept Design has been written by a collection of researchers and practising designers from leading companies such as Nokia and Volvo. The book explain

Creativity and rationale comprise an essential tension in design. They are two sides of the coin; contrary, complementary, but perhaps also interdependent. Desi

Can a creative mind thrive in a corporate landscape? Can a business leader use creativity to guide teams more effectively? From one of today’s leading creativ