Principles of Service Marketing and Management
| Author | : Christopher H. Lovelock |
| Publisher | : |
| Total Pages | : 414 |
| Release | : 1999 |
| ISBN-10 | : 0130968412 |
| ISBN-13 | : 9780130968418 |
| Rating | : 4/5 (418 Downloads) |
Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 1999 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text explores both concepts and techniques of marketing for a broad range of service categories and industries. The authors show that different categories of services face distinctive marketing problems and encourage students to analyse useful parallels across a range of service industries. Examples cited include EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services and Air BP.