Principles of Marketing for a Digital Age
| Author | : Tracy L. Tuten |
| Publisher | : SAGE |
| Total Pages | : 497 |
| Release | : 2019-12-28 |
| ISBN-10 | : 9781526485373 |
| ISBN-13 | : 1526485370 |
| Rating | : 4/5 (370 Downloads) |
Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten
Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.