Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of Af

Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive e

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of Af

This study chronicles the early 20th century origins and gradual advancement of African Americans within the advertising industry. The author documents how majo

Between the 1920s and the 1970s, American economic culture began to emphasize the value of consumption over production. At the same time, the rise of new mass m