Persuasive Messages

Persuasive Messages
Author :
Publisher : Wiley-Blackwell
Total Pages : 292
Release :
ISBN-10 : UOM:39015073898879
ISBN-13 :
Rating : 4/5 ( Downloads)
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Book Synopsis Persuasive Messages by : William Benoit

Download or read book Persuasive Messages written by William Benoit and published by Wiley-Blackwell. This book was released on 2008-01-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application. The authors offer practical advice on refining purpose, understanding audience, and designing a persuasive message.


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