Persuasion in Practice
| Author | : Kathleen Kelley Reardon |
| Publisher | : SAGE |
| Total Pages | : 248 |
| Release | : 1991-02-28 |
| ISBN-10 | : 0803933177 |
| ISBN-13 | : 9780803933170 |
| Rating | : 4/5 (170 Downloads) |
Book Synopsis Persuasion in Practice by : Kathleen Kelley Reardon
Download or read book Persuasion in Practice written by Kathleen Kelley Reardon and published by SAGE. This book was released on 1991-02-28 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answers these questions and helps debunk many of the myths surrounding this topic. The constructs, schemata, rules, illusions, attitudes and values of persuasion are explored and various contemporary theories are presented. In addition, the author examines persuasion as it is practised in a number of different settings, including politics, organizations and the mass media.