Perspectives on Promotion and Database Marketing
| Author | : Robert C. Blattberg |
| Publisher | : World Scientific |
| Total Pages | : 332 |
| Release | : 2010 |
| ISBN-10 | : 9789814287067 |
| ISBN-13 | : 9814287067 |
| Rating | : 4/5 (067 Downloads) |
Book Synopsis Perspectives on Promotion and Database Marketing by : Robert C. Blattberg
Download or read book Perspectives on Promotion and Database Marketing written by Robert C. Blattberg and published by World Scientific. This book was released on 2010 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing