Organizing Marketing and Sales
| Author | : Per Andersson |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 363 |
| Release | : 2018-05-29 |
| ISBN-10 | : 9781787549708 |
| ISBN-13 | : 1787549704 |
| Rating | : 4/5 (704 Downloads) |
Book Synopsis Organizing Marketing and Sales by : Per Andersson
Download or read book Organizing Marketing and Sales written by Per Andersson and published by Emerald Group Publishing. This book was released on 2018-05-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales organization.