This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in

This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in

This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi

While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marke