New Insights on Trust in Business-to-Business Relationships
| Author | : Houcine Akrout |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 184 |
| Release | : 2019-08-15 |
| ISBN-10 | : 9781838670627 |
| ISBN-13 | : 1838670629 |
| Rating | : 4/5 (629 Downloads) |
Book Synopsis New Insights on Trust in Business-to-Business Relationships by : Houcine Akrout
Download or read book New Insights on Trust in Business-to-Business Relationships written by Houcine Akrout and published by Emerald Group Publishing. This book was released on 2019-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.