New Economy - New Competition

Download or read book New Economy - New Competition written by D. Asch and published by Springer. This book was released on 2001-01-25 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. The author considers competition, the roles of consumers, and legislative and regulatory authorities. The book concludes by considering the impact of the revolution in information and communication technologies and shows how a number of key companies have adapted their strategies to meet the demands of their increasingly informed and empowered consumers.