New Challenges to International Marketing
| Author | : Tamer Cavusgil |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 432 |
| Release | : 2009-02-20 |
| ISBN-10 | : 9781848554696 |
| ISBN-13 | : 1848554699 |
| Rating | : 4/5 (699 Downloads) |
Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil
Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.