Merchandise Buying and Management
| Author | : John Donnellan |
| Publisher | : Fairchild Books & Visuals |
| Total Pages | : 504 |
| Release | : 1996 |
| ISBN-10 | : WISC:89063164057 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Download or read book Merchandise Buying and Management written by John Donnellan and published by Fairchild Books & Visuals. This book was released on 1996 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this comprehensive text has been updated to contain the most current information on merchandising and retailing. New to This Edition: -- New visuals illustrating the retailing principles and organization of the retail industry-- Extensive coverage of Internet retailing-- Updated tables, analysis of retail sales figures, and list of retail organizations-- More detailed explanation of mathematical concepts-- New section on vendor-sponsored store merchandising programs and expanded store fixtures section-- Contemporary company profiles on retailers such as Banana Republic, Kohls, Macy's.com, Joe Boxer, and Sephora