Media Research Methods
| Author | : Barrie Gunter |
| Publisher | : SAGE |
| Total Pages | : 324 |
| Release | : 2000-02-11 |
| ISBN-10 | : 076195659X |
| ISBN-13 | : 9780761956594 |
| Rating | : 4/5 (594 Downloads) |
Book Synopsis Media Research Methods by : Barrie Gunter
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assessing the relative strengths and weaknesses of qualitative and quantitative methods, this book examines the methodological perspectives adopted by media researchers in their attempts to understand the nature of media in society.