Mass Communication in India, Fifth Edition
| Author | : Keval J. Kumar |
| Publisher | : Jaico Publishing House |
| Total Pages | : 377 |
| Release | : 2020-12-10 |
| ISBN-10 | : 9788172243739 |
| ISBN-13 | : 8172243731 |
| Rating | : 4/5 (731 Downloads) |
Download or read book Mass Communication in India, Fifth Edition written by Keval J. Kumar and published by Jaico Publishing House. This book was released on 2020-12-10 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third Completely Revised and Updated EditionMass Communication in India is a result of the author s in-depth study and understanding of the media. The book deals with a general introduction to Communication Theory, Advertising, Television, Effects of Media and Development. In short, the book is designed to give the student of Mass Communication a general and comprehensive view of the modern and traditional media in India. It meets the objective of being a text book as well as a book that gives an overview of mass communication in India.