In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

Now available in paperback The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process wit

Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian

Academic libraries have a long history both in the USA and China, with institutions developing along different trajectories, and responding to the rapidly chang