Marketing Research: Tools and Techniques
| Author | : Nigel Bradley |
| Publisher | : Oxford University Press |
| Total Pages | : 548 |
| Release | : 2013-03-07 |
| ISBN-10 | : 9780199655090 |
| ISBN-13 | : 019965509X |
| Rating | : 4/5 (09X Downloads) |
Book Synopsis Marketing Research: Tools and Techniques by : Nigel Bradley
Download or read book Marketing Research: Tools and Techniques written by Nigel Bradley and published by Oxford University Press. This book was released on 2013-03-07 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.