This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current gl

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current gl

Providing coverage of the issues which define marketing in the world today, this title covers long-standing topics, integrates and draws on new and existing the

The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many compani

The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor