Marketing Management in the 21st Century
| Author | : Noel Capon |
| Publisher | : |
| Total Pages | : 660 |
| Release | : 2001 |
| ISBN-10 | : IND:30000067920318 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Marketing Management in the 21st Century by : Noel Capon
Download or read book Marketing Management in the 21st Century written by Noel Capon and published by . This book was released on 2001 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introduction to the role of marketing in the modern corporation (both at the level of the firm and the marketing function) focuses on what the prospective manager - not just the marketer - needs to know about developing marketing strategy and managing the marketing process.