No function of an organization is more important than marketing, and considering that one out of every three people in the world claims to be one of his followe

According to researcher George Barna, most born-again Christians live indistinctly from non-believers because they do not think any differently--which is a resu

The book 'How Jesus Became The World's Best Selling Brand', in a lucid narrative, explores the human side of a being whose birthday remains the world's most cel

Sometimes Christians assume that people 'out there' are eager to listen to what the Church has to offer. But why should those we try to evangelize want to hear

A tale about marketing and the best marketer of all time: Can Jesus teach us anything about marketing? Well, Brand it like Jesus is a business fable filled with