Marketing in Developing Countries (RLE Marketing)
| Author | : G. Kindra |
| Publisher | : Routledge |
| Total Pages | : 276 |
| Release | : 2014-09-25 |
| ISBN-10 | : 9781317646709 |
| ISBN-13 | : 1317646703 |
| Rating | : 4/5 (703 Downloads) |
Book Synopsis Marketing in Developing Countries (RLE Marketing) by : G. Kindra
Download or read book Marketing in Developing Countries (RLE Marketing) written by G. Kindra and published by Routledge. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles in this collection discuss the role of marketing in development, and include case studies from various developing countries. They consider state enterprises, marketing education, birth control and comparative marketing models.