Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, b

Compounded with the emergence of information technology, information services have become more complex. In order to break the bottleneck in providing informatio