Marketing Decision Making and the Management of Pricing
| Author | : Rajagopal |
| Publisher | : IGI Global |
| Total Pages | : 274 |
| Release | : 2013-05-31 |
| ISBN-10 | : 9781466640955 |
| ISBN-13 | : 1466640952 |
| Rating | : 4/5 (952 Downloads) |
Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal
Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.