Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communicat

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketi

As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike ty

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h