Marketing Automation and Decision Making
| Author | : Simone Guercini |
| Publisher | : Edward Elgar Publishing |
| Total Pages | : 185 |
| Release | : 2023-12-11 |
| ISBN-10 | : 9781035312870 |
| ISBN-13 | : 1035312875 |
| Rating | : 4/5 (875 Downloads) |
Book Synopsis Marketing Automation and Decision Making by : Simone Guercini
Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.