Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

Download or read book Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008 written by Damianos P Sakas and published by World Scientific. This book was released on 2010-01-20 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization./a