Marketing Accountability for Marketing and Non-Marketing Outcomes
| Author | : V. Kumar |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 360 |
| Release | : 2021-09-27 |
| ISBN-10 | : 9781838675639 |
| ISBN-13 | : 1838675639 |
| Rating | : 4/5 (639 Downloads) |
Book Synopsis Marketing Accountability for Marketing and Non-Marketing Outcomes by : V. Kumar
Download or read book Marketing Accountability for Marketing and Non-Marketing Outcomes written by V. Kumar and published by Emerald Group Publishing. This book was released on 2021-09-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Review of Marketing Research pushes the boundaries of marketing—broadening the marketing concept to make the world a better place.