Management of New Product Launches and Other Marketing Projects

Download or read book Management of New Product Launches and Other Marketing Projects written by Michael W. Lodato Ph. D. and published by AuthorHouse. This book was released on 2008 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is the author's conviction that success in performing sales and marketing work is enhanced when formal project management methodology is consistently applied. So the early chapters provide the reader with a clearly articulated project management methodology. At the end of the book he applies the material in the previous chapters to managing new product launches. The reader will find a very ample list of launch program tasks and see how they are related in work breakdown structures. Further, there is a set of "Launch Readiness Checklists" and instructions on using them to control product launch projects.