Macmillan Dictionary of Marketing & Advertising
| Author | : Michael J. Baker |
| Publisher | : New York : Nichols Publishing Company |
| Total Pages | : 234 |
| Release | : 1984 |
| ISBN-10 | : UOM:39015009247324 |
| ISBN-13 | : |
| Rating | : 4/5 ( Downloads) |
Book Synopsis Macmillan Dictionary of Marketing & Advertising by : Michael J. Baker
Download or read book Macmillan Dictionary of Marketing & Advertising written by Michael J. Baker and published by New York : Nichols Publishing Company. This book was released on 1984 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR