Lifestyle Brands
| Author | : S. Saviolo |
| Publisher | : Springer |
| Total Pages | : 156 |
| Release | : 2012-12-05 |
| ISBN-10 | : 9781137285935 |
| ISBN-13 | : 1137285931 |
| Rating | : 4/5 (931 Downloads) |
Book Synopsis Lifestyle Brands by : S. Saviolo
Download or read book Lifestyle Brands written by S. Saviolo and published by Springer. This book was released on 2012-12-05 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.