Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically

Responding to the growing interest in the role of language in international business, this book presents language as a critical management challenge for the int

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

An American anthropologist analyzes how different cultures communicate with each other without spoken words.

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business want