Juicing the Orange
| Author | : Pat Fallon |
| Publisher | : Harvard Business Press |
| Total Pages | : 256 |
| Release | : 2006 |
| ISBN-10 | : 1591399270 |
| ISBN-13 | : 9781591399278 |
| Rating | : 4/5 (278 Downloads) |
Book Synopsis Juicing the Orange by : Pat Fallon
Download or read book Juicing the Orange written by Pat Fallon and published by Harvard Business Press. This book was released on 2006 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.