Introduction to Travel and Tourism Marketing
| Author | : J. Alf Bennett |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 268 |
| Release | : 2001 |
| ISBN-10 | : 0702156361 |
| ISBN-13 | : 9780702156366 |
| Rating | : 4/5 (366 Downloads) |
Book Synopsis Introduction to Travel and Tourism Marketing by : J. Alf Bennett
Download or read book Introduction to Travel and Tourism Marketing written by J. Alf Bennett and published by Juta and Company Ltd. This book was released on 2001 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: South Africa is well positioned to capture an increasingly large share of the international travel and tourism market. This book provides an introduction to the marketing of travel strategy market segmentation, marketing research and marketing planning.