This book aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how sem

An Introduction to Applied Semiotics presents nineteen semiotics tools for text and image analysis. Covering a variety of different schools and approaches, toge

This concise and highly accessible textbook outlines the principles and techniques of storytelling. It is intended as a high-school and college-level introducti

Unique graphic introductions to big ideas and thinkers, written by experts in the field.

Signs in Use is an accessible introduction to the study of semiotics. All organisms, from bees to computer networks, create signs, communicate, and exchange inf