Introduction to Sales Process Improvement
Author | : Michael J. Webb |
Publisher | : |
Total Pages | : 182 |
Release | : 2005-06-01 |
ISBN-10 | : 0977107205 |
ISBN-13 | : 9780977107209 |
Rating | : 4/5 (209 Downloads) |
Download or read book Introduction to Sales Process Improvement written by Michael J. Webb and published by . This book was released on 2005-06-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring science to marketing and selling organizations without causing more problems than results. Marketing and sales executives are working harder than ever to be more profitable, and more predictable. All too often they do not have the facts they need about the causes of variations in their results. Introduction to Sales Process Improvement illustrates an approach to identifying the value they create for prospects and customers. It illustrates how the analytical tools of the quality movement and Six Sigma can be applied to analyze causes for unwanted results so they can take corrective action. By this means, results can be improved and made more predictable, both for the customer and for the selling organization.