This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, pol

Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices an

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural devel

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the

The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural devel