International Place Branding Yearbook 2010
| Author | : Frank Go |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 286 |
| Release | : 2010-10-27 |
| ISBN-10 | : 9780230279544 |
| ISBN-13 | : 0230279546 |
| Rating | : 4/5 (546 Downloads) |
Book Synopsis International Place Branding Yearbook 2010 by : Frank Go
Download or read book International Place Branding Yearbook 2010 written by Frank Go and published by Palgrave Macmillan. This book was released on 2010-10-27 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the world of place branding and marketing and offers readers an illuminating overview of the state-of-the-art of place branding principles, practices and processes