International Business Strategy and Cross-Cultural Management

Download or read book International Business Strategy and Cross-Cultural Management written by Richter, Nicole F. and published by Edward Elgar Publishing. This book was released on 2022-03-15 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive yet accessible textbook provides readers with an advanced and applied approach to traditional international business that integrates key cross-cultural management topics. Its ten chapters give profound insights into analysing, selecting and entering international markets, strategic partnerships, strategic positioning, global value chains, organizational designs, intercultural interaction, leadership and motivation and international human resources management. For each of these topics, advanced and contemporary theoretical and analytical frameworks are discussed and translated into toolsets that will assist readers in solving practical challenges.