Integrated Digital Marketing in Practice

Download or read book Integrated Digital Marketing in Practice written by Andrew Corcoran and published by Cambridge University Press. This book was released on 2023-04-13 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.