As the only American in the senior management team of the 2008 Beijing Summer Olympic Games, Jeff Ruffolo takes you behind the scenes and into a world no one ha

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media ev

Why is hosting the Olympic Games so important to China? What is the significance of a quintessential symbol of Western civilization taking place in the heart of

This book examines the means by which China has utilised its hosting of the Olympic Games to achieve her ambitions in embracing both soft power and hard power.

The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People’s Republic of China. However, the audience i